Optimization and link building from the perspective of search engine hyperlinks act as votes of popularity of content on the web in this lesson.
We will be discovering the major role that link building plays in the work of SEO and we be considering how you might start link building for your organization describe the role that links play on influencing search results list and explain the three basic principles of link building.
Explain how links from different web sites impact search rankings differently summarize why links from social media sites
Things like that in the marketing space so they are fairly popular and obviously since they are popular more people are going to link back to them but what you could do is if you search for things link checker tool so when you look for a link checker tool.
Social media examiner high-quality inbound link potential
What you can do is look for a pub probably a backlinkchecker tool and you can find them and the reason I say do this rather than pointing you to one specific tool is because these tools will constantly change so if we go to moz.com and I go to social media examiner high-quality inbound link potential you can see it’ll give you a quick little evaluation here about the domain.
You look through the page so they use the word business fairly heavy and there’s also if we look for online because we look for online if we continue to scroll up you can see there’s online.
Through this if I just do a ctrl F and I start searching for tips you can see there’s another tip that comes up if I continue going down there are again links into tips and then if I search for let’s just say business so you can see business there there’s the word business is used throughout again these are all on-page related things for keywords.
The websites which are usually more helpful or more credible so those things also help you out in terms of building your links also social networks now search engines are incorporating those how many social network links do you have that are pointing back to your website as well so all that helps build credibility.
These other factors and a bunch of other ones beyond this also are beneficial to help get you going and they do help your rankings
These other factors and a bunch of other ones beyond this also are beneficial to help get you going and they do help your rankings.
I would say if you’re looking at the rule you know as far as on-page goes those are the primary things to focus on now when you get into the off page factors there’s a lot of things that go with off page as well now one of the main things is links so just like in grade school or high school.
The more people that know you the more popular you are and links the more websites that constantly link back to your website means the more popular you are. It builds credibility now sometimes this could be used as a you know it can be used in a very bad way in a back in the day when search engines first got started.
Those are all good things that’ll help you know your on-page factors. This is just based on content alone, but of course, there are other factors, if you look at the titles that you use on your search engine optimized title. The SEO title is the title tag that you use also how is that you know how is it written. The keywords are the keywords at the beginning of those titles are they more at the end.
Looking at on-page SEO and off-page SEO what are the difference and what are some of the key elements to focus on now.
Keep in mind there’s a lot of elements when it comes to on-page and off-page SEO, but as you continue to go that I have on my website you’ll definitely be able to learn many more things that are on-page or off-page Search engine optimization that’ll help grow your business get it ranked higher and in the end increase your sales and customers.
So during this diary, I want to really hone in and focus on on-page SEO and off-page SEO. What the distinction and just a few of the key vital factors, so if we take a look at the on-page and then we also look at the off-page.
The primary difference between these two variations for optimizing your website is that on-page is really related, to what’s on your website so it’s everything related that goes on within your own website. You typically have most of the control when you’re doing things that are on page off-page.
Now, if you have something to sell, setting up your homepage and product/services pages is probably the first thing that you’ll do or did and for good reason These are the pages that will directly generate leads and revenue for your business.
Clicking through to this one, you can see that they included their keyword phrase in the heading and title tags, but then there’s pretty much no content on the rest of the page.
And then clicking through to the present one here, this one seems to be over optimized for their keyword target. And if I do a ‘find’ for the word “photo” you can see over 110 instances of it on this page, which again, will do more harm than good in the long run. What you’re seeing here is an opportunity to overtake these search results.